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Principles and Types of Speech Communication Raymie E. McKerrow

Principles and Types of Speech Communication By Raymie E. McKerrow

Principles and Types of Speech Communication by Raymie E. McKerrow

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Principles and Types of Speech Communication Summary

Principles and Types of Speech Communication by Raymie E. McKerrow

This highly esteemed introduction to public speaking offers comprehensive yet streamlined coverage of speech processes, preparation, channels and types. The new edition covers the theoretical as well as the practical aspects of public speaking. Hallmarks include a commitment to cultural sensitivity, with concrete advice for students on how they can speak effectively in a culturally diverse society, and a commitment to providing the most up-do-date research in the field. An accessible writing style that speaks to all students and excellent coverage of the use of computers and the Internet for speech research makes this revision the strongest ever.

Principles and Types of Speech Communication Reviews




I am impressed with the continued depth and insight the authors maintain in seeing and addressing trends in speech communication. I think this book is very well-written. I think it is scholarly. It is certainly timely.-James Monroe Stewart, Tennessee Technical University




The material on cultural diversity is especially well-done. I applaud the focus on meetings and conference as typical settings for public presentations.-Thomas B. Harte, Southeast Missouri State University




This [text] is written in a user-friendly, accessible manner and the examples provided offer a window onto the world-today's world.-Julie Mactaggart, University of Minnesota

Table of Contents

I. THE PROCESS OF SPEAKING PUBLICLY.

1. The Academic Study of Public Speaking.
2. Getting Started: Basic Tips for Speech Preparation and Delivery.
3. Setting the Scene for Community in a Diverse Culture: Speaking and Critical Listening.
4. Public Speaking and Cultural Life.

II. PREPARATION.

5. Analyzing the Audience and Occasion.
6. Developing Ideas: Finding and Using Supporting Materials.
7. Adapting the Speech Structure to Audience: The Motivated Sequence and Patterns of Internal Organization.
8. Maintaining Audience Attention and Involvement.
9. Developing the Speech Outline.

III. CHANNELS.

10. Using Language to Communicate.
11. Using Visual Aids.
12. Using Your Voice and Body to Communicate.

IV. TYPE.

13. Speeches to Inform.
14. Speeches to Persuade and Actuate.
15. Argument and Critical Thinking.
16. Building Social Coherence in a Diverse World: Speeches on Ceremonial Occasions.
17. Speaking at Conferences and Meetings.

Additional information

CIN0321044258G
9780321044259
0321044258
Principles and Types of Speech Communication by Raymie E. McKerrow
Raymie E. McKerrow
Used - Good
Hardback
Taylor & Francis Inc
20000207
434
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Principles and Types of Speech Communication