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Contemporary Strategy Analysis Robert M. Grant

Contemporary Strategy Analysis By Robert M. Grant

Contemporary Strategy Analysis by Robert M. Grant


$10.00
Condition - Very Good
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Summary

This work has been expanded to include material on international strategic management, total quality management and several new mini-cases. It is accompanied by an instructor's manual, a disk and a case book which are available separately.

Contemporary Strategy Analysis Summary

Contemporary Strategy Analysis: Concepts, Techniques, Applications by Robert M. Grant

The second edition of this graduate strategic management text contains expanded material on international strategic management and total quality management and includes new mini-cases. The first edition featured a rigorous approach to business strategy analysis and was widely adopted as a basic text for MBA courses in business policy and business strategy. This new edition is accompanied by an instructor's manual, a disk and a case book which are available separately.

Table of Contents

Part 1 The nature of strategy and strategic management: the con cept of strategy; a framework for strategy analysis. Part 2 The analysis of industry and competition: analyzing the industry; intra-industry analysis. Part 3 The analysis of competitive advantage: analyzing resources and capabilities; the nature and sources of competitive advantage; cost advantage; differentiation advantage; competitive advantage and industry evolution; strategic management in emerging and technology-based industries. Part 4 Corporate strategy and the scope of the firm: vertical cope and vertical integration strategies; geographical scope and global strategies; product scope and diversification strategies; managing the multibusiness corporation. Part 5 Implementation - structure, systems and style: current issues in organizational structure, management systems and management style.

Additional information

GOR002316699
9781557865137
1557865132
Contemporary Strategy Analysis: Concepts, Techniques, Applications by Robert M. Grant
Used - Very Good
Paperback
John Wiley and Sons Ltd
1995-04-05
420
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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