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Marketing Roger Kerin

Marketing By Roger Kerin

Marketing by Roger Kerin

Reviews:
$11.69
Condition - Very Good
Only 1 left
Very Good

Summary

Presented in a conversational student-oriented style, this book and package is designed to meet the needs of a spectrum of faculty ranging from the professor who just wants a textbook and a few key supplements, to the professor who wants a fully integrated multimedia program.

Marketing Summary

Marketing: With Powerweb by Roger Kerin

Marketing, 8E by Kerin, Hartley, Berkowitz, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty - from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.

Table of Contents

Part One Initiating the Marketing Process 1 Creating Customer Relationships and Value through Marketing 2 Developing Successful Marketing and Corporate Strategies Appendix A Building an Effective Marketing Plan 3 Scanning the Marketing Environment 4 Ethics and Social Responsibility in Marketing Part Two Understanding Buyers and Markets 5 Consumer Behavior 6 Organizational Markets and Buyer Behavior 7 Reaching Global Markets Part Three Targeting Marketing Opportunities 8 Marketing Research: From Information to Action 9 Identifying Market Segments and Targets Part Four Satisfying Marketing Opportunities 10 Developing New Products and Services 11 Managing Products and Brands 12 Managing Services 13 Building the Price Foundation 14 Arriving at the Final Price Appendix B Financial Aspects of Marketing 15 Managing Marketing Channels and Wholesaling 16 Integrating Supply Chain and Logistics Management 17 Retailing 18 Integrated Marketing Communications and Direct Marketing 19 Advertising, Sales Promotion, and Public Relations 20 Personal Selling and Sales Management Part Five Managing the Marketing Process 21 Implementing Interactive and Multichannel Marketing 22 Pulling It All Together: The Strategic Marketing Process Appendix C Planning a Career in Marketing Appendix D Alternate Cases Glossary Chapter Notes Credits

Additional information

GOR012533841
9780073080154
0073080152
Marketing: With Powerweb by Roger Kerin
Roger Kerin
Used - Very Good
Hardback
McGraw-Hill Education - Europe
20050328
733
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Marketing