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Business Essentials By Ronald J. Ebert

Business Essentials

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For Introduction to Business courses.

Ebert/Griffin focuses on the four ways to approach business-- as an employee, as an owner or a boss, as a customer, or as an investor-- to help students understand the relevance of studying business to their own lives.

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Business Essentials Summary

Business Essentials: United States Edition by Ronald J. Ebert

This best-selling book continues to present a brief no-nonsense approach to the fundamentals of business that spans the range of all functional areas- management, marketing, operations, accounting, information systems, finance, and legal studies. Topics comprehensively covered include: the contemporary business environment; the business of managing; principles of marketing; managing information; people in organizations; and financial issues. An excellent reference resource for business managers and executives; also appropriate for entrepreneurs and others involved in business relations.

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Table of Contents

Prologue: Setting the Stage

Part I: The Contemporary Business World

Chapter 1: The U.S. Business Environment

Chapter 2: Ethics and Social Responsibility in Business

Chapter 3: Entrepreneurship and Business Ownership

Chapter 4: The Global Context of Business

Part II: The Business of Managing

Chapter 5: Managing the Business Enterprise

Chapter 6: Organizing the Business Enterprise

Chapter 7: Managing Operations and Improving Quality

Part III: People in Organizations

Chapter 8: Motivation and Satisfaction

Chapter 9: Leadership and Decision Making

Chapter 10: Human Resources and Labor Relations

Part IV: Principles of Marketing

Chapter 11: Marketing Processes, Consumer Behavior, and Products

Chapter 12: Pricing, Distributing, and Promoting Products

Part V: Managing Information

Chapter 13: Doing Business with Information Technology

Chapter 14: The Role of Accountants and Accounting Information

Part VI: Financial Issues

Chapter 15: Money and Banking

Chapter 16: Securities and Investments


Appendix I: Financial Risk and Risk Management

Appendix II: The Legal Context of Business

Appendix III: Personal Finance

Answers to Self-Check Questions/Notes, Sources, and Credits/Glossary/Name, Company, Product Index/Subject Index

Additional information

Business Essentials: United States Edition by Ronald J. Ebert
Ronald J. Ebert
Used - Very Good
Pearson Education (US)
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.