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Business Essentials Ronald J. Ebert

Business Essentials By Ronald J. Ebert

Business Essentials by Ronald J. Ebert


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Summary

For Introduction to Business courses.

Ebert/Griffin focuses on the four ways to approach business-- as an employee, as an owner or a boss, as a customer, or as an investor-- to help students understand the relevance of studying business to their own lives.

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Business Essentials Summary

Business Essentials: United States Edition by Ronald J. Ebert

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Table of Contents

Prologue: Setting the Stage

Part I: The Contemporary Business World

Chapter 1: The U.S. Business Environment

Chapter 2: Ethics and Social Responsibility in Business

Chapter 3: Entrepreneurship and Business Ownership

Chapter 4: The Global Context of Business

Part II: The Business of Managing

Chapter 5: Managing the Business Enterprise

Chapter 6: Organizing the Business Enterprise

Chapter 7: Managing Operations and Improving Quality

Part III: People in Organizations

Chapter 8: Motivation and Satisfaction

Chapter 9: Leadership and Decision Making

Chapter 10: Human Resources and Labor Relations

Part IV: Principles of Marketing

Chapter 11: Marketing Processes, Consumer Behavior, and Products

Chapter 12: Pricing, Distributing, and Promoting Products

Part V: Managing Information

Chapter 13: Doing Business with Information Technology

Chapter 14: The Role of Accountants and Accounting Information

Part VI: Financial Issues

Chapter 15: Money and Banking

Chapter 16: Securities and Investments

Appendices

Appendix I: Financial Risk and Risk Management

Appendix II: The Legal Context of Business

Appendix III: Personal Finance

Answers to Self-Check Questions/Notes, Sources, and Credits/Glossary/Name, Company, Product Index/Subject Index

Additional information

CIN0132287854G
9780132287852
0132287854
Business Essentials: United States Edition by Ronald J. Ebert
Used - Good
Paperback
Pearson Education (US)
20061025
544
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in good condition, but if you are not entirely satisfied please get in touch with us

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