Teach Yourself Visually E-commerce with Frontpage 2002 by Ruth Maran
From designing the storyboard of your web page to porting your product database in it, these two pounds of full colour pages offer the only visual tutorial on e-commerce. Create a commerce-capable Web site to market your products and services around the world with no knowledge of HTML or CGI required. Collect customer data including tracking their click trails, user information, buying patterns. Design real-time credit card gateways, a built-in shopping cart, banner ads, an order desk, catalog importing and exporting, and integrated SSL security. Link product photos and update them instantly, organize your inventory, and merchandise your products. Learn how to create multiple storefront setup, advanced order processing, and customer self-service.