Seth Gitner has a solid reputation as one of the most creative thinkers and educators in multimedia journalism. He is a driving force behind educating a great many professional and amateur visual journalists in the language of new media. There is no better guide to lead us into a multiplatform media landscape than Gitner. His text masterfully illuminates the way. -Richard Koci Hernandez, Assistant Professor, University of California, Berkeley
In his textbook, Gitner connects the dots to identify best practices for producing both documentary and entertainment-based web video, and then applies these skills to strategic communications. He does this all with the knowledge of someone deeply rooted in the business he is writing about, using examples from the best in the industry. Students will appreciate both Gitner's experience and his ability to understand the need for change. - Curt Chandler, Senior Lecturer, College of Communications, Penn State
As Seth Gitner writes, 'Multimedia is Storytelling, Not Technology' and this book guides the reader through the important steps to improve their multimedia storytelling in a world where the tools are constantly changing. As news goes more mobile and storytelling in all platforms gets more interactive, the fundamentals stay the same. It is even more important to have your work standout if you want your brand or story to get noticed as people produce more and more content.
Seth has done a fantastic job co-directing the NPPA's Multimedia Immersion workshop, and this book allows the audience to learn many of those lessons and more without making the trip to Syracuse. Although I recommend doing both.
The book is an excellent resource with a collection of advice and insight from award-winning journalists and legends in the business. -Bethany Swain, Journalism Faculty, University of Maryland, former CNN photojournalist
Seth Gitner has a solid reputation as one of the most creative thinkers and educators in multimedia journalism. He is a driving force behind educating a great many professional and amateur visual journalists in the language of new media. There is no better guide to lead us into a multiplatform media landscape than Gitner. His text masterfully illuminates the way. -Richard Koci Hernandez, Assistant Professor, University of California, Berkeley
In his textbook, Gitner connects the dots to identify best practices for producing both documentary and entertainment-based web video, and then applies these skills to strategic communications. He does this all with the knowledge of someone deeply rooted in the business he is writing about, using examples from the best in the industry. Students will appreciate both Gitner's experience and his ability to understand the need for change. - Curt Chandler, Senior Lecturer, College of Communications, Penn State
As Seth Gitner writes, 'Multimedia is Storytelling, Not Technology' and this book guides the reader through the important steps to improve their multimedia storytelling in a world where the tools are constantly changing. As news goes more mobile and storytelling in all platforms gets more interactive, the fundamentals stay the same. It is even more important to have your work standout if you want your brand or story to get noticed as people produce more and more content.
Seth has done a fantastic job co-directing the NPPA's Multimedia Immersion workshop, and this book allows the audience to learn many of those lessons and more without making the trip to Syracuse. Although I recommend doing both.
The book is an excellent resource with a collection of advice and insight from award-winning journalists and legends in the business. -Bethany Swain, Journalism Faculty, University of Maryland, former CNN photojournalist
Part of his success is his wealth and depth of sources. He interviews some two dozen top-level, awardwinning multimedia producers. -Edie Rubinowitz, Northeastern Illinois University, SAGE
