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Buzz Stephen Braun (Media Director, Media Director, New England Research Institutes)

Buzz By Stephen Braun (Media Director, Media Director, New England Research Institutes)

Summary

Drawing on the latest research findings, "Buzz" vividly explains what happens in the brain and body when alcohol or caffeine are consumed. This often surprising story is laced throughout with anecdotes and lore as ancient as Aristotle's musings on wine and as recent as David Letterman's views on the utility of caffeine.

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Buzz Summary

Buzz: The Science and Lore of Alcohol and Caffeine by Stephen Braun (Media Director, Media Director, New England Research Institutes)

Alcohol and caffeine are deeply woven into the fabric of life for most of the world's population, as close and as comfortable as a cup of coffee or a can of beer. Yet for most people they remain as mysterious and unpredictable as the spirits they were once thought to be. Now, in Buzz, Stephen Braun takes us on a myth-shattering tour of these two popular substances, one that blends fascinating science with colorful lore, and that includes cameo appearances by Shakespeare and Balzac, Buddhist monks and Arabian goat herders, even Mikhail Gorbachev and David Letterman (who once quipped, `If it weren't for the coffee, I'd have no identifiable personality whatsoever'). Much of what Braun reveals directly contradicts conventional wisdom about alcohol and caffeine. Braun shows, for instance, that alcohol is not simply a depressant as popularly believed, but is instead `a pharmacy in a bottle' - mimicking the action of drugs such as cocaine, amphetamine, valium, and opium. At low doses, it increases electrical activity in the same brain systems affected by stimulants, influences the same circuits targeted by valium, and causes the release of morphine-like compounds known as endorphins - all at the same time. This explains why alcohol can produce a range of reactions, from boisterous euphoria to dark, brooding hopelessness. Braun also shatters the myth that alcohol kills brain cells, reveals why wood alcohol or methanol causes blindness, and explains the biological reason behind the one-drink-per-hour sobriety rule (that's how long it takes the liver, working full tilt, to disable the 200 quintillion ethanol molecules found in a typical drink). The author then turns to caffeine and shows it to be no less remarkable. We discover that more than 100 plant species produce caffeine molecules in their seeds, leaves, or bark, a truly amazing distribution throughout nature (nicotine, in comparison, is found only in tobacco; opium only in the poppy). It's not surprising then that caffeine is far and away the most widely used mind altering substance on the planet, found in tea, coffee, cocoa, chocolate, soft drinks, and more than 2,000 non-prescription drugs. (Tea is the most popular drink on earth, with coffee a close second.) Braun also explores the role of caffeine in creativity: Johann Sebastian Bach, for one, loved coffee so much he wrote a Coffee Cantata (as Braun notes, no music captures the caffeinated experience better than one of Bach's frenetic fugues); Balzac would work for 12 hours non-stop, drinking coffee all the while; and Kant, Rousseau, and Voltaire all loved coffee. And throughout the book, Braun takes us on many engaging factual sidetrips - we learn, for instance, that Theodore Roosevelt coined the phrase `Good to the last drop' used by Maxwell House ever since; that distances between Tibetan villages are sometimes reckoned by the number of cups of tea needed to sustain a person (three cups being roughly 8 kilometres); and that John Pemberton's original recipe for Coca-Cola included not only kola extract, but also cocaine. Whether you are a sophisticated consumer of cabernet sauvignon and Kenya AA or just someone who needs a cup of coffee in the morning and a cold one after work, you will find Buzz to be an eye-opening, informative, and often amusing look at two substances at once utterly familiar and deeply mysterious.

Buzz Reviews

Buzz may not stop anyone from indulging in either vice... but it's nice to know what you're doing to yourself, at least until that extra glass with the pudding makes you forget. * The Guardian *
He has an easy humorous style, and quotes authorities from Shakespeare to Zippy the Pinhead. The reader will be impressed - and possibly left a little queasy - by the description of how the human chemical engineering plant deals with poisons. * New Scientist *

About Stephen Braun (Media Director, Media Director, New England Research Institutes)

Stephen Braun is an award-winning science writer and television producer living in Boston. He is currently Executive Producer at the New England Research Institutes.

Additional information

CIN0195092899G
9780195092899
0195092899
Buzz: The Science and Lore of Alcohol and Caffeine by Stephen Braun (Media Director, Media Director, New England Research Institutes)
Used - Good
Hardback
Oxford University Press Inc
1996-10-31
224
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Buzz