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Understanding Communication Research Methods Stephen M. Croucher (Massey University, New Zealand)

Understanding Communication Research Methods By Stephen M. Croucher (Massey University, New Zealand)

Understanding Communication Research Methods by Stephen M. Croucher (Massey University, New Zealand)

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Summary

Using an engaging how-to approach that draws from scholarship, real-life, and popular culture, this textbook, now in its third edition, offers students practical reasons why they should care about research methods and offers a practical guide to actually conducting research themselves.

Understanding Communication Research Methods Summary

Understanding Communication Research Methods: A Theoretical and Practical Approach by Stephen M. Croucher (Massey University, New Zealand)

- COMPREHENSIVE: The book offers an unbiased introduction to all three methodological paradigms: positivist, interpretive, critical/cultural (quantitative, qualitative, critical).
- INNOVATIVE: The book includes new sample student papers along with critiques of these papers to that students can model their own work on that of their peers.
- FOCUSED ON THE STUDENT: Specific attention is given to presenting conceptual and theoretical information regarding methods, and to providing real-life examples and exercises that put the various methods to use. Each method chapter includes examples of how scholars in the field of communication have used the particular method and how practitioners have used the method.

Understanding Communication Research Methods Reviews

Easy to follow, well-organized, comprehensive, solidly grounded in scholarship and real-life applications, this textbook will stimulate your interest and help you to move from understanding communication research to conducting it.

Igor Klyukanov, Professor of Communication, Eastern Washington University, USA

About Stephen M. Croucher (Massey University, New Zealand)

Stephen M. Croucher is a Professor and the Head of the School of Communication, Journalism, and Marketing at Massey University, New Zealand. He is also Lead Research Fellow at the National Research University, Higher School of Economics, Russia. He serves on the editorial boards of more than 10 journals and served as the editor of the Review of Communication (2022-2025), Frontiers in Communication (2019-2022), Journal of Intercultural Communication Research (2010-2019), and Speaker & Gavel (2010-2015). He has held and holds various leadership positions in the National Communication Association, the International Communication Association, and the World Communication Association. He serves as President of the World Communication Association from 2019-2023.

Daniel Cronn-Mills is a Professor and Distinguished Faculty Scholar at Minnesota State University, Mankato, USA. He has authored and co-authored three books, five book chapters, and a stack of journal articles. He served for more than a decade as the editor of Speaker & Gavel (1997-2010) and has served on the editorial board of 11 scholarly journals. Dan has served in numerous leadership roles from local to national levels including the National Communication Association, the American Forensic Association, and the Communication and Theatre Association of Minnesota.

Table of Contents

Section 1: Research Paradigms 1. Introduction and Ethics 2. The Social Scientific Paradigm 3. The Interpretive Paradigm 4. The Critical Paradigm Section 2: Research Design 5. Data 6. Evaluating Research - Warrants 7. Hypothesis and Research Questions Section 3: Research Methods 8. Ethnography 9. Interviewing 10. Focus Groups 11. Content Analysis 12. Discourse Analysis 13. Surveys 14. Descriptive Statistics 15. Inferential Statistics 16. Experimental Design 17. Mixed Methods 18. Rhetorical Criticism 19. The Process of Critique 20. Methods of Performance

Additional information

NPB9780367623685
9780367623685
0367623684
Understanding Communication Research Methods: A Theoretical and Practical Approach by Stephen M. Croucher (Massey University, New Zealand)
Stephen M. Croucher (Massey University, New Zealand)
New
Hardback
Taylor & Francis Ltd
2021-09-29
328
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
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