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Instant Advantage.com Stephen Mendonca

Instant Advantage.com By Stephen Mendonca

Instant Advantage.com by Stephen Mendonca

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Summary

An e-commerce/online business guide for decision-makers that provides approaches to transforming businesses for success in the online community.

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Instant Advantage.com Summary

Instant Advantage.com: Winning Strategies for the Online Economy by Stephen Mendonca

For courses in e-Commerce and Online Business.

This step-by-step e-commerce/online business guide is designed to help business decision makers get up to Internet-speed quickly and easily and involved in building e-commerce/ebusiness strategies and solutions. It addresses the massive changes now taking place in the course of e-commerce, and lays out the new rules of engagement. It gives them an instant advantage by providing proven, real-world approaches to transforming businesses for success in the online community.

About Stephen Mendonca

STEVE KIRCHOFF is Vice President of Strategic Marketing for Compaq Computer Corporation's Solutions and Services Group (ESSG), responsible for Compaq's Internet computing vision, alignment of products and solutions, and ESSG business partner and marketing strategies. A native of Indiana, Kirchoff holds a Bachelor's degree in Business and Finance, and a Master's degree in Business Administration.

STEPHEN MENDONCA is a technology marketing professional with an extensive background in the computer industry and higher education. He entered Compaq in 1997, after a long career at IBM. At Compaq, he is responsible for creating strategic e-initiatives that will yield market differentiation and customer value. He holds graduate and postgraduate degrees in philosophy, communications, and English literature.

Table of Contents

I. TURNING BUSINESS INSIDE OUT: DISRUPTIONS AND OPPORTUNITIES.

1. The Internet, Convergence, and a New Inflection Point.
2. Disruptive Changes and New Opportunities.
3. An Online Economy: New Rules, Players and Growth Areas.

II. STRATEGIES FOR INSTANT ADVANTAGE IN THE ONLINE ECONOMY.

4. Think Ahead-Identify Trends, Adapt Quickly, Seize Opportunities.
5. Be Your Customer-Think Like Them, Listen to Them, Act on Their Behalf.
6. Reinvent Your Enterprise...Not Refine It.
7. Integrate Business and IT Strategies & Create an Online IT Enterprise Blueprint.

III. TACTICS FOR GAINING INSTANT ADVANTAGE.

8. E-Solutions That Work.
9. Steps to Transforming an Enterprise: Act Quickly, Engage Managers, Use New Rules to Measure Success.

IV. INTERNET PIONEERS.

10. Online Stories of New and Established Enterprise Players.
11. New Players Lead the Online Revolution.
12. Old Players Concede Nothing and Lead on Their Own Terms.

V. TECHNOLOGY, STANDARDS, AND SOURCES OF INFORMATION.

Appendices.
Glossary.
Index.

Additional information

CIN0130179086G
9780130179081
0130179086
Instant Advantage.com: Winning Strategies for the Online Economy by Stephen Mendonca
Stephen Mendonca
Used - Good
Paperback
Pearson Education (US)
20000531
272
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in good condition, but if you are not entirely satisfied please get in touch with us

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