Today's fashion brands rely increasingly on packaging and presentation; the brand image can be more important than the product itself. Blanchard explores the graphic imagery that helps make fashion sell, offering 25 case studies to examine the relatonship between the fashion and graphic teams. Art directors and fashion labels featured include Fabien Baron's work with Burberry and Armani, Alan Aboud and Paul Smith, Michael Nash and Alexander McQueen/John Galliano, as well as the in-house graphic teams of Dolce & Gabbana, Stella McCartney, Issey Miyake, Yohji Yamamoto and Comme des Garcons.