Free Shipping in the US on over 5 million books in stock
Return on Engagement By Tim Frick (Principal, Mightybytes)

Return on Engagement

Used Price
$11.99
Free Shipping in the US
Helps you to achieve the return on engagement that you seek with integrated strategies for honing and maintaining online relationships through personal interaction and compelling digital content. This title provides specific techniques for Web page optimization, keyword targeting, viral video, content dissemination through RSS feeds, and more.

Only 1 left


Return on Engagement Summary


Return on Engagement: Content, Strategy, and Design Techniques for Digital Marketing by Tim Frick (Principal, Mightybytes)

Achieve the return on engagement that you seek with integrated strategies for honing and maintaining online relationships through personal interaction and compelling digital content. You get specific techniques for Web page optimization, credibility-based design, keyword targeting, viral video, content dissemination through RSS feeds, and more. Integral tools, such as content management systems, blog software, analytics, browser extensions and API's are also covered in great detail.
Return on Engagement also gives you contextual descriptions of these tools and techniques that answer the important questions of how, when, where and, perhaps most importantly, why you should implement them. Arranged into four sections-Strategy, On-Site, Off-Site, and The Return-the book is a comprehensive resource for integrating these methods into your business and marketing workflow for concrete results.
Return on Engagement includes:

Customer Reviews - Return on Engagement


Why buy from World of Books

Our excellent value books literally don't cost the earth
Free delivery in the US
Read more here
Every used book bought is one saved from landfill

Return on Engagement Reviews


"Functioning as a classic "learning" textbook, but with a sly sense of humor and excellent readability, Return on Engagement is a must have for anyone in business who deals with blogs and social media. The book features easy upper left and right navigation, lots of intuitive icons, and plenty of clear screenshots from the internet. Good headlines and lots of bullet points reinforce model effective internet writing techniques."--BellaOnline.com

About Tim Frick (Principal, Mightybytes)


Tim Frick has provided creative media services to an extensive client list since the early 1990s. His work has received design, video and interactive awards and has appeared in many publications, websites, and television broadcasts as well as at Chicago's Museum of Contemporary Art. Tim's company Mightybytes has been creating design-driven media solutions for a wide variety of corporate, education, arts, and not-for-profit clients since 1998 and in 2008 won thirteen awards for their work. Tim regularly speaks at conferences and seminars and is also the author of "Managing Interactive Media Projects" from Cengage Learning (formerly Thomson-Delmar Learning).

Table of Contents


Introduction; The Marketing Strategy; The Technology Strategy; CMS Overview; CMS Hands-On Case Study; Blog Overview; RSS; Hands-On Blogging Case Study; Social Media Overview; Social Media Optimization; The Online Video Explosion; Creating Great Quality Video; e-mail Marketing; Mobile Content; Mobile Case Study; SEO; Alerts and Analytics

Additional information

GOR005291527
Return on Engagement: Content, Strategy, and Design Techniques for Digital Marketing by Tim Frick (Principal, Mightybytes)
Tim Frick (Principal, Mightybytes)
Used - Very Good
Paperback
Taylor & Francis Ltd
2010-06-12
320
0240812832
9780240812830
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.