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The Future of You By Tracey Follows

The Future of You by Tracey Follows

Condition - Very Good
$18.49
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Summary

A fascinating & urgent exploration of how technology will transform personal identity in the twenty-first century to a self that can be created, managed, even owned.

The Future of You Summary

The Future of You: Can Your Identity Survive 21st-Century Techonology? by Tracey Follows

In the future, how many identities will you have? How many do you want? Digital technology is causing us to think differently about who we are and who we could become, but with the right knowledge we can turn this incredible capacity to our advantage.

'Who am I?' is one of the most fundamental questions of all. But it is becoming increasingly difficult to answer as technology enables us to negotiate and create many different versions of ourselves.

In our digital, data-driven world, Facebook gets a say in verifying who we are, science can alter our biology, and advances in AI are revolutionizing not only how we interact online but with the physical world around us. Understanding and defining ourselves is becoming confusing but, as this fascinating book argues, it is possible to embrace this new era of transformation while preserving our autonomy.

In The Future of You, Professional futurist Tracey Follows shows how our personal freedoms and potential will be transformed over the coming decades. From health passports, bio-hacking and relationships with machines to mind clones, digital voting and virtual legacies beyond the grave, we need to understand these vital issues today so that we might design the future of our identity tomorrow.

'This fascinating book explores the way that emerging technologies such as AI might affect the nature of personal identity and personhood. It paints an intriguing, thought-provoking, and occasionally disturbing picture.' Michael Wooldridge, author of The Road to Conscious

The Future of You Reviews

'This fascinating book explores the way that emerging technologies such as AI might affect the nature of personal identity and personhood. It paints an intriguing, thought-provoking, and occasionally disturbing picture.' Michael Wooldridge, author of The Road to Conscious

About Tracey Follows

Tracey Follows is a professional futurist and works with clients on long-term strategies, including Telefonica, Google, Sky, Farfetch, Conde Nast and Virgin. She writes and speaks on Futures, appearing in a global list of 50 female futurists in Forbes. She has spoken at UN HQ, the UK Foreign & Commonwealth Office and at events such as Think With Google. She has appeared on BBC Business Matters, is a go-to futurist for many national press titles and is a contributor columnist in Forbes. She was an Adage 'Woman to Watch' 2017, Women in Marketing Award Winner for Outstanding Contribution to Marketing 2016, and Inaugural Creative Strategy Jury President at Cannes Lions 2019. In 2018, she was listed by Business Cloud as a Trailblazing Woman in Tech. She is a member of the Association of Professional Futurists, World Futures Studies Federation and a Fellow of the RSA.

Additional information

GOR011155844
9781783965458
1783965452
The Future of You: Can Your Identity Survive 21st-Century Techonology? by Tracey Follows
Used - Very Good
Hardback
Elliott & Thompson Limited
2021-03-18
256
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - The Future of You