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Media Literacy W. James Potter

Media Literacy By W. James Potter

Media Literacy by W. James Potter

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$9.46
Condition - Very Good
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Summary

Teaching students how to navigate through the overwhelming flood of information found in today's media-saturated world, Media Literacy explores the key components to understanding the world of mass media.

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Media Literacy Summary

Media Literacy by W. James Potter

Drawing from thousands of media research studies, W. James Potter presents numerous examples and facts to help students understand how the media operate, how they attract attention and how they influence the public. Each chapter concludes with a set of exercises to help readers apply the chapter material to everyday life and engage in a step-by-step process to increase their own media literacy.

Media Literacy Reviews

A reliable book focused entirely on media literacy that is very thorough and well researched. W. James Potter is a well-respected author with sterling credentials and a reputation for credibility.


-- Donna L. Halper

Potter's book is great for an introductory course for majors and non-majors alike...students also really love the book because the examples are current and the activities allow them to use their favorite media to develop a deeper level of media literacy.


-- Elizabeth R. Ortiz

About W. James Potter

W. James Potter, professor at the University of California at Santa Barbara, holds one PhD in Communication Studies and another in Instructional Technology. He has been teaching media courses for more than two decades in the areas of effects on individuals and society, content narratives, structure and economics of media industries, advertising, and journalism. He has served as editor of the Journal of Broadcasting & Electronic Media and is the author of many journal articles and several dozen books, including: Media Effects; Media Literacy, 10th edition; The 11 Myths of Media Violence; Major Theories of Media Effects; Becoming a Strategic Thinker: Developing Skills for Success; and 7 Skills of Media Literacy.

Table of Contents

Preface Acknowledgments About the Author PART I. INTRODUCTION Chapter 1. Why Increase Media Literacy? The Information Problem Dealing With the Information Problem The Big Question Summary Further Reading Keeping Up to Date Chapter 2. Media Literacy Approach What Is Media Literacy? The Three Building Blocks of Media Literacy The Definition of Media Literacy The Development of Media Literacy Advantages of Developing a Higher Degree of Media Literacy Summary Further Reading Exercise PART II. AUDIENCES Chapter 3. Audience: Individual Perspective Information-Processing Tasks Analyzing the Idea of Exposure to Media Messages The Media Literacy Approach Summary Further Reading Exercise Chapter 4. Audience: Industry Perspective Shift From Mass to Niche Perspective on Audience Identifying Niches Attracting Audiences Conditioning Audiences Summary Further Reading Exercises Chapter 5. Children as a Special Audience Why Treat Children as a Special Audience? Special Treatment From Regulators Special Treatment From Parents Re-examining the Case for Special Treatment of Children Young Adults as a Special Audience Summary Further Reading Keeping Up to Date Exercise PART III. INDUSTRY Chapter 6. Development of the Mass Media Industries Patterns of Development Comparisons Across Mass Media Current Picture Summary Further Reading Keeping Up to Date Exercises Chapter 7. Economic Perspective The Media Game of Economics Characteristics of the Game Media Industry Perspective Consumers' Strategies Summary Further Reading Keeping Up to Date Exercises PART IV. CONTENT Chapter 8. Media Content and Reality Role of Reality in Media Content Formulas Reality Programming as a Genre The Importance of Media Literacy Summary Further Reading Keeping Up to Date Exercise Chapter 9. News Dynamic Nature of News Different Perspectives on News Consumer Standards for Evaluating the Quality of News How Can We Become More Media Literate With News? Summary Further Reading Keeping Up to Date Exercises Chapter 10. Entertainment Story Formulas Challenges Patterns Becoming Media Literate With Entertainment Messages Summary Further Reading Keeping Up to Date Exercises Chapter 11. Advertising Advertising Is Pervasive Process of Constructing Advertising Messages Becoming More Media Literate with Advertising Summary Further Reading Keeping Up to Date Exercises Chapter 12. Interactive Media Competitive Experiences Cooperative Experiences Acquisition Experiences Media Literacy With Interactive Messages Summary Further Reading Keeping Up to Date Exercises PART V. EFFECTS Chapter 13. Broadening Our Perspective on Media Effects Timing of Effects Valence of Effects Intentionality of Effects Type of Effects Four-Dimensional Analysis Becoming More Media Literate Summary Further Reading Exercises Chapter 14. How Does the Media Effects Process Work? Media Effects Are Constantly Occurring Factors Influencing Media Effects Process of Influence Thinking About Blame Becoming More Media Literate Summary Further Reading Keeping Up to Date Exercises PART VI. THE SPRINGBOARD Chapter 15. Helping Yourself and Others to Increase Media Literacy Helping Yourself Helping Others Summary Keeping Up to Date Exercises PART VII. CONFRONTING THE ISSUES Issue 1. Ownership of Mass Media Businesses Delineating the Issue Evidence of Concentration Evidence for Harm Your Own Informed Opinion Further Reading Keeping Up to Date Applying Media Literacy Skills Issue 2. Sports Delineating the Issue The Money Cycle Olympics Video Gaming Your Own Informed Opinion Further Reading Keeping Up to Date Applying Media Literacy Skills Issue 3. Fake News What Is Fake News? Media-Literate Treatment of Fake News Your Own Informed Opinion Further Reading Keeping Up to Date Applying Media Literacy Skills Issue 4. Advertising Delineating the Issue Faulty Criticisms Criticisms Based on Personal Values Criticisms About Responsibility Your Own Informed Opinion Further Reading Applying Media Literacy Skills Issue 5. Media Violence Delineating the Issue The Public's Faulty Perceptions Producers' Faulty Beliefs Your Own Informed Opinion Further Reading Applying Media Literacy Skills Issue 6. Privacy Delineating the Issue Criminal Threats to Your Privacy Non-criminal Threats to Your Privacy Public Opinion and Regulations Your Own Informed Opinion Further Reading Keeping Up to Date Applying Media Literacy Skills Glossary References Index

Additional information

CIN1506366287VG
9781506366289
1506366287
Media Literacy by W. James Potter
W. James Potter
Used - Very Good
Paperback
SAGE Publications Inc
20190712
544
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Media Literacy