Marketing Text, Techniques, and Cases by Harry L. Hansen
1971. First Indian Reprint. 1024 pages. Blue dust jacket over black cloth with gilt lettering. Black and white photographic images and illustrations throughout. Minor tanning to otherwise clear pages. More prominent foxing and tanning to text block edges, pastedowns and free endpapers. Hinges are lightly cracked wit netting visible but boards remain firmly attached. Boards have minor corner bumping and edgewear with mild sunning and scuffing overall. Spine has heavier sunning and visible bowing with soft crushing to ends. Lettering remains bright and clear. Unclipped dust jacket with moderate rubbing, chipping and tearing to edges. Some minor tanning, creasing and scuffing overall.