This book breaks down the client-designer dialogue into something everyone can understand. Starting with an insightful, introductory section of expert commentary on how visual and non-visual people can work best together, the main section of this book is divided using an alphabetical progression of buzzwords. Each 'word section' progresses from components of a design style, like colour combinations and fonts to examples of design style, such as brochures and logos. The benefit of this book is that it's three books in one: a client communication guide, a designer reference, and a 'swipefile' of different types of logos and page design projects - absolutely indispensable.