Obliquity by John Kay

Obliquity by John Kay

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Shows why the most profitable companies are not always the most profit-oriented; why the richest men and women are not the most materialistic; and, why the happiest people are not necessarily those who focus on happiness.

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This is an original, widely-applicable concept from one of the world's foremost economists. Obliquity will be The Tipping Point for the new decade. If you want to go in one direction, the best route may involve going in another. This is the concept of 'obliquity': paradoxical as it sounds, many goals are more likely to be achieved when pursued indirectly. Whether overcoming geographical obstacles, winning decisive battles or meeting sales targets, history shows that oblique approaches are the most successful, especially in difficult terrain. Pre-eminent economist John Kay applies his provocative, universal theory to everything from international business to town planning and from football to managing forest fires. He shows why the most profitable companies are not always the most profit-oriented; why the richest men and women are not the most materialistic; and, why the happiest people are not necessarily those who focus on happiness.

Additional Information

Additional Information

SKU GOR001770148
Title Obliquity
Author By (author) John Kay
Condition VERYGOOD
Binding Type Hardback
Publisher Profile Books Ltd
Year Published 2010
Number of Pages 224
ISBN 10 1846682886
ISBN 13 9781846682889
Edition N/A
Prizes N/A
Cover Note: Book picture is for illustrative purposes only, actual cover or edition may vary.
Note: This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.
Ex Library No
Description

Details

This is an original, widely-applicable concept from one of the world's foremost economists. Obliquity will be The Tipping Point for the new decade. If you want to go in one direction, the best route may involve going in another. This is the concept of 'obliquity': paradoxical as it sounds, many goals are more likely to be achieved when pursued indirectly. Whether overcoming geographical obstacles, winning decisive battles or meeting sales targets, history shows that oblique approaches are the most successful, especially in difficult terrain. Pre-eminent economist John Kay applies his provocative, universal theory to everything from international business to town planning and from football to managing forest fires. He shows why the most profitable companies are not always the most profit-oriented; why the richest men and women are not the most materialistic; and, why the happiest people are not necessarily those who focus on happiness.
Additional Information

Additional Information

SKU GOR001770148
Title Obliquity
Author By (author) John Kay
Condition VERYGOOD
Binding Type Hardback
Publisher Profile Books Ltd
Year Published 2010
Number of Pages 224
ISBN 10 1846682886
ISBN 13 9781846682889
Edition N/A
Prizes N/A
Cover Note: Book picture is for illustrative purposes only, actual cover or edition may vary.
Note: This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.
Ex Library No