100 Ways to Create a Great Ad
100 Ways to Create a Great Ad
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Summary
Features 100 spreads detailing concepts such as the 'Reveal' and the 'Mash-Up', it presents the key methods of devising print, television, radio, direct and online ideas. This book provides a guide to concept creation, including methods that are applicable across media, and it offers wide-ranging examples from international campaigns.
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100 Ways to Create a Great Ad by Tim Collins
100 Ways to Create a Great Ad is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the 'Reveal' and the 'Mash-Up', it presents the key methods of devising print, television, radio, direct and online ideas. The process of creating an ad can be divided into three steps: planning, concept creation and crafting. This book provides a straightforward guide to concept creation, including methods that are applicable across media, and it offers wide-ranging examples from international campaigns. Aimed at agency creatives, planners and account handlers, as well as graphic designers, marketing professionals and students, 100 Ways to Create a Great Ad has wide-ranging appeal.
"Accessible introduction to creative advertising; presents methods and examples of concept creation" - Bookseller Buyer's Guide
Tim Collins is a prolific author and copywriter. Following a successful advertising career, he has written numerous books for children and on humour including The Little Book of Twitter: Get Tweetwise! (2009).
| SKU | Unavailable |
| ISBN 13 | 9781780671680 |
| ISBN 10 | 1780671687 |
| Title | 100 Ways to Create a Great Ad |
| Author | Tim Collins |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Orion Publishing Co |
| Year published | 2014-08-04 |
| Number of pages | 208 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |