101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms
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101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms by Troy Waugh
"Troy Waugh--'the rainmakers' rainmaker'--has provided a well-designed blueprint for selling professional services that skillfully draws upon his more than thirty years in the field. This practical, highly focused guide to the selling process can help our firms achieve sales successes measured not only by effort but also by bottom-line results.
Troy Waugh, CPA, is author of the highly acclaimed book, Power Up Your Profits, and numerous articles published in Accounting Today, The Practical Accountant, and many newsletters. One of the most sought-after speakers on sales and marketing professional services in the country, he is a leading marketing and sales consultant to the accounting industry. Waugh’s experienced team of consultants has helped firms add more than $500 million in new business through its consulting, training, and alliance services. Waugh is the founder of The Rainmaker Academy, the leading sales and marketing training course in the United States and Western Europe. Its graduates have attracted more than $300 million to their firms as a result of this program.
| SKU | Unavailable |
| ISBN 13 | 9780471651109 |
| ISBN 10 | 0471651109 |
| Title | 101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms |
| Author | Troy Waugh |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | John Wiley & Sons Inc |
| Year published | 2004-05-11 |
| Number of pages | 266 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |