102 Things I Learned in Product Design School by Martin Thaler

102 Things I Learned in Product Design School by Martin Thaler

An engaging, enlightening, and cleverly illustrated guide to product design, written by experienced professional designers and instructors.

Products are in every area of our lives, but just what product designers do and how they think is a mystery to most. Product design is not art, engineering, or craft, even as it calls for skills and understandings in each of these areas-along with psychology, history, cultural anthropology, physics, ergonomics, materials technology, marketing, and manufacturing. This accessible guide provides an entry point into this vast field through 101 brief, illustrated lessons exploring such areas as

. why all design is performed in relation to the body
. why every product is part of a system
. the difference between being clever and being gimmicky
. why notions of beauty are universal across cultures
. how to use both storytelling and argument to effectively persuade

Written by three experienced design instructors and professionals, 101 Things I Learned in Product Design School provides concise, thoughtful touch points for beginning design students, experienced professionals, and anyone else wishing to better understand this complex field that shapes our lives every day.

Matthew Frederick is a Cambridge, Massachusetts-based architect and urban planner. He has taught at a variety of institutions, including Boston Architectural College and Wentworth Institute of Technology.

SKU	Unavailable
ISBN 13	9780451496737
ISBN 10	0451496736
Title	102 Things I Learned in Product Design School
Author	Martin Thaler
Series	101 Things I Learned
Condition	Unavailable
Binding Type	Hardback
Publisher	Random House USA Inc
Year published	2020-10-13
Number of pages	216
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.