The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value
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The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value by Thomas Barta
How to succeed as a marketing leader in todays global, digital worldThomas Barta is a former McKinsey Partner with over 20 years of marketing experience, and fast becoming the leading global expert on marketing leadership. He speaks, writes, consults, and conducts leadership research worldwide.
Patrick Barwise is an award-winning writer and Emeritus Professor of Management and Marketing at London Business School.
| SKU | Unavailable |
| ISBN 13 | 9781259834714 |
| ISBN 10 | 1259834719 |
| Title | The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value |
| Author | Thomas Barta |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | McGraw-Hill Education |
| Year published | 2016-10-16 |
| Number of pages | 240 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |