12 Publicity Mistakes that Keep Marketers Poor by Dennis E Bradford Ph D

12 Publicity Mistakes that Keep Marketers Poor by Dennis E Bradford Ph D

Once you understand and absorb the simple lessons presented here, you will never again have to rely solely on advertising to keep prospect attracted. Why is this important? Publicity is better than advertising. There are two reasons for this: First, it is much more credible than advertising. If you appear in a positive light in a newspaper article or on a radio, television or online interview, that newspaper, station, or interviewer is giving you an implied endorsement. Such endorsements are much more effective than advertisements because, like testimonials, they are third-party. Since it is not self-interested, what someone else says about you is always perceived as more truthful than what you say about yourself. Second, unlike advertising, publicity doesn't cost any money. Since you didn't pay for the implied endorsement, this enhances its value. You will not only learn to avoid making classic publicity mistakes, but you'll also learn where to go if you need some help.

Dr. Dennis E. Bradford is a former member of MENSA who has written over 20 well-regarded books on doing better in business and in life including 12 PUBLICITY MISTAKES THAT KEEP MARKETERS POOR, HOW TO BECOME HAPPILY PUBLISHED, and IT'S NOT JUST ABOUT THE MONEY! Go to his Amazon Central author's profile for more information: http: //www.amazon.com/Dennis-E.-Bradford-Ph.D./e/B0047EI11A/

SKU	Unavailable
ISBN 13	9781940487168
ISBN 10	1940487161
Title	12 Publicity Mistakes that Keep Marketers Poor
Author	Dennis E Bradford Ph D
Condition	Unavailable
Binding Type	Paperback
Publisher	Ironox Works, Incorporated
Year published	2014-04-17
Number of pages	44
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.