The 18 Immutable Laws of Corporate Reputation
Summary
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The 18 Immutable Laws of Corporate Reputation by Ronald J Alsop
This book shows you the benefits of a good corporate reputation and the consequences of a bad one.
"Captures most effectively what we either do know or should know about reputationMeyer Feldberg, Dean, Columbia Business School "Indispensable insights into creating and maintaining a good corporate reputation." - Paul Danos, Dean, Tuck School of Business at Dartmouth "Every executive will benefit from reading this expertly written guide" - Ronald Sargent, President and CEO, Staples, Inc."
Ron Alsop is a news editor and special writer at the Wall Street Journal. He has served as the newspaper's marketing columnist, was editor of the Marketplace page, and is co-author of The Wall Street Journal on Marketing.
| SKU | Unavailable |
| ISBN 13 | 9780749445713 |
| ISBN 10 | 0749445718 |
| Title | The 18 Immutable Laws of Corporate Reputation |
| Author | Ronald J Alsop |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Kogan Page Ltd |
| Year published | 2006-03-03 |
| Number of pages | 320 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |