42 Rules of Product Management by Brian Lawley

42 Rules of Product Management by Brian Lawley

'42 Rules of Product Management (2nd Edition)' is a collection of product management wisdom from forty experts from around the world. The goal of this book is to expose you to the wisdom and knowledge from a group of the world's leading product management experts. Among the contributors, there are leading authors, professors, CEOs and vice presidents, bloggers, consultants, trainers, and even a few salespeople and engineers. In total, there are over five centuries of collected wisdom represented here.

The contributors each share one rule they think is critical to succeed in product management based on their hands-on product management and product marketing experience with companies such as Apple, eBay, Intuit, SAP, and Yahoo .

Packed with pearls of product management wisdom, this book has something for everyone. You will learn:

• How to focus on market needs, not just individual requests
• How to clarify your product positioning before your next big decision
• How to align your product strategy with company strategy -- and then sell it
• Why agility is the key to product management success
• Why great execution trumps a great product idea

Best of all, it was written with the busy product manager in mind. Each rule is kept to two pages and designed to stand-on its own. The rules can be read in any order. In less than five minutes a day, you can learn from forty of the best product managers in the world. Whether you are a seasoned and experienced product manager or are just starting out, the '42 Rules of Product Management (2nd Edition)' will help you lead with greater effectiveness and influence.

Lawley, Brian: - Brian Lawley is the author of several bestselling product management books, including Product Management For Dummies and The Phenomenal Product Manager. He is the CEO and founder of 280 Group, the world's leading product management consulting and training firm.

SKU	Unavailable
ISBN 13	9781607730866
ISBN 10	1607730863
Title	42 Rules of Product Management
Author	Brian Lawley
Condition	Unavailable
Binding Type	Paperback
Publisher	Super Star Press
Year published	2010-10-14
Number of pages	124
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.