The 7 Triggers to Yes: The New Science Behind Influencing People's Decisions
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The 7 Triggers to Yes: The New Science Behind Influencing People's Decisions by Russell Granger
Studies of the brain have revealed fascinating data about the science of persuasion. Research proves that reason is not the best way to get people on your side. This book reveals how it's more effective to activate one of the seven key "triggers" that can cause an automatic "yes" decision. It enables you to get commitment and results from others.
Russell H. Granger is the founder of ProEd, a training consultancy specializing in management, sales, service, and personal productivity courses. Since 1981, ProEd has created peak performance programs and multi-media workshops for a variety of organizations. With a degree in psychology, he has spent decades researching and teaching the art and science of persuasion. He speaks frequently to executives, managers, and salespeople throughout the United States, Europe, Australia, New Zealand, Singapore, Hong Kong, and India.His website is www.seventriggers.com.
| SKU | Unavailable |
| ISBN 13 | 9780071544375 |
| ISBN 10 | 0071544372 |
| Title | The 7 Triggers to Yes: The New Science Behind Influencing People's Decisions |
| Author | Russell Granger |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | McGraw-Hill Education - Europe |
| Year published | 2008-02-16 |
| Number of pages | 240 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |