75 Greatest Management Decisions Ever Made by Stuart Crainer

75 Greatest Management Decisions Ever Made by Stuart Crainer

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Summary

Drawn from around the world and throughout the ages, this volume is an entertaining collection of management decisions that changed the world. It ranges from the establishment of the hierarchy of the Catholic Church to Walt Disney's decision to call his mouse Micky instead of Mortimer.

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75 Greatest Management Decisions Ever Made by Stuart Crainer

Drawn from around the world and throughout the ages, this volume is a thoroughly entertaining collection of management decisions that changed the world. It ranges from the establishment of the hierarchy of the Catholic Church, to Walt Disney's decision to call his mouse Micky instead of Mortimer, to the creation of Amazon.com.
STUART CRAINER is a UK-based journalist who has been covering the business scene for many years. He is a founder of Suntop Media, a media content, concepts, and consulting firm. His work has appeared in the Financial Times, Across the Board, and Strategy & Business. He is the author of numerous books on business: the Ultimate Series, The Financial Times Handbook of Management, and Gravy Training: Inside the Business of Business Schools (with Des Dearlove), also published by Jossey-Bass.
SKU Unavailable
ISBN 13 9780814404911
ISBN 10 081440491X
Title 75 Greatest Management Decisions Ever Made
Author Stuart Crainer
Condition Unavailable
Binding Type Hardback
Publisher Amacom
Year published 1999-10-22
Number of pages 256
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.