90s Bitch by Allison Yarrow

90s Bitch by Allison Yarrow

To understand how we got here, we have to rewind the VHS tape. 90s Bitch tells the real story of women and girls in the 1990s, exploring how they were maligned by the media, vilified by popular culture, and objectified in the marketplace. Trailblazing women like Hillary Clinton, Anita Hill, Marcia Clark, and Roseanne Barr were undermined. Newsmakers like Monica Lewinsky, Tonya Harding, and Lorena Bobbitt were shamed and misunderstood. The advent of the 24-hour news cycle reinforced society's deeply entrenched sexism. Meanwhile, marketers hijacked feminism and poisoned girlhood for a generation of young women.

Today, there are echoes of 90s bitchification nearly everywhere we look. To understand why, we must revisit and interrogate the 1990s--a decade in which female empowerment was twisted into objectification, exploitation, and subjugation.

Yarrow's thoughtful, juicy, and timely examination is a must-read for anyone trying to understand 21^st century sexism and end it for the next generation.

Allison Yarrow is an award-winning journalist and National Magazine Award finalist whose work has appeared in the New York Times, the Washington Post, Vox, and many others. She was a 2017 TED resident and is a 2018 grantee of the International Women's Media Foundation. She produced the Vice documentary Misconception, and has appeared on the Today show, MSNBC, NPR and more. Allison was raised in Macon, Georgia and lives in Brooklyn, New York.