Marketing Essentials Student Edition
World of Books
The feel-good place to buy books
Marketing Essentials Student Edition by Glencoe Mcgraw-Hill
Marketing Essentials provides an introduction to the theory and practice of marketing and explains the core functions of marketing. The program is correlated to the latest national marketing standards, incorporates academic content and research-based reading strategies throughout the text, and meets Perkins standards for academic rigor, relevancy, and relationships. The 2016 copyright includes updated content on the growth of online advertising and strategies, decline of print newspapers, social media marketing strategies, privacy and identity protection, and web analytics.| SKU | Unavailable |
| ISBN 13 | 9780078953125 |
| ISBN 10 | 007895312X |
| Title | Marketing Essentials Student Edition |
| Author | Glencoe Mcgraw Hill |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | McGraw-Hill Education - Europe |
| Year published | 2010-11-01 |
| Number of pages | 1024 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |