Services Marketing, Global Edition
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Services Marketing, Global Edition by Christopher Lovelock
For undergraduate courses in Service Marketing This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing provides instructors with maximum flexibility in teaching while guiding students into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.| SKU | Unavailable |
| ISBN 13 | 9780273756064 |
| ISBN 10 | 0273756060 |
| Title | Services Marketing, Global Edition |
| Author | Christopher Lovelock |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Pearson Education Limited |
| Year published | 2011-12-13 |
| Number of pages | 648 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |