About Face 2.0 by A Cooper
Interaction Design professionals are constantly seeking to ensure that software and software-enabled products are developed with the end-user's goals in mind. This book ensures that these objectives are met.
..very informative and challenging...ought to be read by any one who makes any claim to design user interfaces. Highly recommended.. (ACCU, 13th February, 2005) ...provides detailed and easily readable information on interaction design... (M2 Best Books, 23 July 2003) developers have a lot to learn from this book... (Managing Information, April 2004)
Alan Cooper is a pioneering software inventor, programmer, designer, and theorist. He is credited with creating what many regard as the first serious business software for microcomputers, and is widely known as the "Father of Visual Basic." For the last decade, Alan's interaction design consulting firm, Cooper, has helped companies invent powerful, usable, desirable software and improve digital product behavior through the use of Alan's unique methodology -- the Goal--Directed process. A cornerstone of this method, the use of personas, has been widely adopted since it was first described in Alan's second book, The Inmates are Running the Asylum. A best--selling author and popular speaker, Alan is a tireless advocate for integrating design into business practice and for humanizing technology. Robert Reimann has spent the past 15 years pushing the boundaries of digital products as a designer, writer, lecturer, and consultant. He has led dozens of design consulting projects for startups and Fortune 500 clients alike. Upon joining Cooper in 1996, Robert led the development and refinement of many Goal--Directed Design methods described in About Face 2.0. He has lectur ed at major universities and to international industry audiences, and he is a member of the industry advisory board for the Institute of Design at the University of California, Berkeley.
| SKU | Unavailable |
| ISBN 13 | 9780764526411 |
| ISBN 10 | 0764526413 |
| Title | About Face 2.0 |
| Author | A Cooper |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | John Wiley & Sons Inc |
| Year published | 2003-03-28 |
| Number of pages | 576 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |