Actionable Gamification - Beyond Points, Badges, and Leaderboards by Yu-Kai Chou

Actionable Gamification - Beyond Points, Badges, and Leaderboards by Yu-Kai Chou

The new era of Gamification and Human-Focused Design optimizes for motivation and engagement over traditional Function-Focused Design. Within the industry, studies on game mechanics and behavioral psychology have become proliferate. However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return on investment. Gamification Pioneer Yu-kai Chou takes reader on a journey to learn his twelve years of obsessive research in creating the Octalysis Framework, and how to apply the framework to create engaging and successful experiences in their product, workplace, marketing, and personal lives.

Yu-kai Chou is a gamification author and international keynote speaker. He is the author of Actionable Gamification: Beyond Points, Badges, and Leaderboards, as well as the creator of the gamification framework Octalysis. He is the founder of The Octalysis Group and has spoken on gamification at companies such as Google, Stanford University, LEGO, TEDx, SxSW, Gamified India, Huawei, the Innovation Center in Denmark, the Kingdom of Bahrain, and many more. Yu-kai was one of the first Gamification pioneers, commencing his career in the field in 2003. Yu-kai was named #1 among the Gamification Gurus Power 100 by RISE in 2015, and he was also named Gamification Guru of the Year by the International Gamification Congress in Europe in 2014 and 2015.

LEGO, Accenture, eBay, Huawei, Fidelity, AIG Japan, Verizon, HP, Ericsson, Cisco, Wells Fargo, and others are among the firms he has assisted, ranging from seed stage startups to Fortune 500 companies. Forbes, The Wall Street Journal, The Global Journal, Business Insider, PBS, and many more publications have published his work. Yu-kai is a Christian who enjoys playing and teaching chess, writing and performing string quartet pieces, writing Mandarin novels, and evaluating high-quality films, though he rarely has time for these activities.