Admiral: Kit Man by Bert Patrick
In the 1970s, Admiral, a small knitwear firm in Leicestershire, took out their first sponsorship contract with the England football team, which cost 10,000. Today, NIKEpay 25 million a year to kit out the same team. Admiral: Kit Man is the story of this legendary company's rise to fame.
Bert Patrick started life in journalism and after military service during the Suez Campaign, where he was an Army Public Relations Military Observer, he set up a freelance news agency in Leicester. Having a hankering to carve a career in marketing he joined an old established underwear manufacturing company and later turned production over to sportswear. This was the beginning of a multi billion pound global industry of replica kits.
| SKU | Unavailable |
| ISBN 13 | 9781783063864 |
| ISBN 10 | 1783063866 |
| Title | Admiral: Kit Man |
| Author | Bert Patrick |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Troubador Publishing |
| Year published | 2014-05-28 |
| Number of pages | 192 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |