Ads to Icons by Paul Springer
From Ads to Icons explores the current and future direction of advertising. The book is divided into two parts. Part one comprises 50 international case studies of new and iconic advertising campaigns with profiles, analysis, a summary of essential points that can be learnt from each and suggestions for further reading. Cases include Sibirsky Bereg, YouTube, Singapore Cancer Society and Amex. Part two provides a review and analysis of the changing media landscape. Throughout, the book traces the development of established advertising techniques and traditional media, to experimentation with digital media to respond to the need to create new channels through which to reach customers.
"Paul Springer clearly knows his subjectIt does make for fascinating reading. Paul's book contains lots of varied facts about each campaign, and gives an insight into an industry that pervades our life every day". Bucks Free Press "A book that will find its place on the bookshelves across all agency departments." Advertising Lab "Should be required reading. The critical conclusion of this book remains that all communication about brands can be regarded as advertising." Marketing Ireland "A fascinating series of case studies of ways of using new, digital media, with examples from around the world.' 'A stimulating and sometimes proactive read." Admap, December 2007 'This is a marvellous handbook for dealing with the rapidly changing and expanding world of advertising. Highly recommended.' Choice, December 2007
Dr Paul Springer specializes in contemporary mass communication. His clients have included Microsoft, Museum of Design, Malmo, Beijing Normal University and Virginia Commonwealth University. He is head of research and co-directs the international Advertising Masters course at Buckinghamshire University, UK.
| SKU | Unavailable |
| ISBN 13 | 9780749449360 |
| ISBN 10 | 0749449365 |
| Title | Ads to Icons |
| Author | Paul Springer |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Kogan Page Ltd |
| Year published | 2007-06-03 |
| Number of pages | 400 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |