Adscam by Bob Hoffman
In 2017, Bob Hoffman wrote BadMen: How Advertising Went from a Minor Annoyance to a Major Menace. It was selected as Best Of Marketing, 2017. Five years later Bob revisits advertising's tracking-based online advertising industry and finds it far more corrupt and dangerous than ever. In ADSCAM: How Online Advertising Gave Birth to One of History's Greatest Frauds, and Became a Threat to Democracy, Bob concludes that the tracking-based online advertising industry is a criminal racket of epic proportions. It is a giant worldwide scam -- organized crime at a global scale that has been normalized by involving virtually every major corporation, every pretty-sounding trade organization, and the entire advertising, marketing, and digital media industry.
| SKU | Unavailable |
| ISBN 13 | 9780999230749 |
| ISBN 10 | 0999230743 |
| Title | Adscam |
| Author | Bob Hoffman |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Type a Group, LLC |
| Year published | 2022-10-10 |
| Number of pages | 114 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |