Advances in Digital Marketing and eCommerce by Francisco J Martínez-López

Advances in Digital Marketing and eCommerce by Francisco J Martínez-López

The Digital Marketing and eCommerce Conference brings together leading researchers and scholars to exchange and share their experiences and findings on all aspects of ecommerce and digital marketing. This volume presents the proceedings of the 2024 edition. Showcasing a range of original theoretical and methodological approaches, they address such diverse areas of application as social media; digital nudging; digital luxury; trends; crowdfunding; virtual reality (VR), augmented reality (AR) and the metaverse; generative artificial intelligence (AI); green ecommerce; environmental, social, and corporate governance (ESG); electronic word-of-mouth (eWOM); gamification; text mining; customer journey; and private label brands.

Francisco J. Martínez-López is Professor of Business Administration at the University of Granada in Spain.

Luis F. Martinez is Associate Professor of Marketing and Behavioral Science at Nova School of Business & Economics, Nova University Lisbon, Portugal.

Philipp Brüggemann is Postdoctoral Researcher at the University of Hagen, Germany.

SKU	Unavailable
ISBN 13	9783031621376
ISBN 10	3031621379
Title	Advances in Digital Marketing and eCommerce
Author	Francisco J Martínez-López
Series	Springer Proceedings In Business And Economics
Condition	Unavailable
Binding Type	Paperback
Publisher	Springer International Publishing AG
Year published	2025-06-21
Number of pages	318
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.