Adventure Tourism and Outdoor Activities Management by Ian Jenkins

Adventure Tourism and Outdoor Activities Management by Ian Jenkins

An essential resource for those wishing to understand the driving factors behind the operation of an adventure tourism company, this textbook offers guidance on how to deliver a profitable and sustainable product. The importance of changing markets, technology and corporate social responsibility, including environmental impacts and climate change, are discussed in the context of managing an adventure tourism firm. To remain profitable, companies must address these issues along with the important aspects of risk and safety. Key features include: - Case studies from successful professionals in the industry. - Consideration of the development of sustainable adventure tourism. - Guidance on managing products and customers. Compiled from the author's experience in delivering adventure tourism courses over the last 20 years, this long-awaited book is aimed at both students taking university courses on adventure tourism and outdoor recreation as well as professionals working within the industry.

Dr Ian Jenkins is a geographer who has worked in the tourism and leisure industries for the last twenty seven years as a researcher, senior lecturer, consultant and director of several research units. His work has resulted in numerous publications including industry reports, conference papers, academic articles and book chapters; he has also been a peer reviewer for journal articles. Some of the research projects he has been involved with have resulted in legislative change and improved industry standards. In addition, he has undertaken work for prestigious organisations such as UNESCO, British Council, British Standards Institute, Health and Safety Executive, VisitWales and CEN. His research and consultancy expertise covers subjects such as: responsible/sustainable tourism, niche tourism development, risk and safety management and adventure tourism. Ian is currently an examiner for the University of South Wales and has recently been an external examiner for the University of Birmingham at both undergraduate and postgraduate level and also a PhD examiner at Cranfield University. Ian has been the co-editor of a special edition of the Laureate Hospitality Journal.

SKU	Unavailable
ISBN 13	9781786390868
ISBN 10	1786390868
Title	Adventure Tourism and Outdoor Activities Management
Author	Ian Jenkins
Condition	Unavailable
Binding Type	Paperback
Publisher	CABI Publishing
Year published	2019-02-04
Number of pages	220
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.