Advertising 2.0 by Tracy L Tuten
Every day, print and online trade magazines and news sources tout developments in online advertising, branding, and marketing.
"Tuten (Longwood Univ) looks at a new advertising landscape in which ads are interactive rather than one-way, unpaid rather than purchased, and consumer-generated instead of controlled by a sponsor. The author advises that advertisers need to recognize that they are not calling the shots alone anymore. Consumer-generated online videos, posts, and blogs all shape a brand's image now. Recommended. Marketing and e-commerce practitioners, faculty, and students, upper-division undergraduate and up." - Choice
TRACY L. TUTEN is Associate Professor of Marketing at Longwood University. The author of over one hundred journal articles, book chapters, and conference presentations, her research interests include Web-based survey methods, branding and identity, and online advertising. She serves on the editorial review board for Psychology and Marketing.
| SKU | Unavailable |
| ISBN 13 | 9780313352966 |
| ISBN 10 | 0313352968 |
| Title | Advertising 2.0 |
| Author | Tracy L Tuten |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Bloomsbury Publishing Plc |
| Year published | 2008-09-01 |
| Number of pages | 216 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |