Advertising and a Democratic Press
Summary
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Advertising and a Democratic Press by C Edwin Baker
This text argues that print advertising seriously distorts the flow of news by creating a powerfully corrupting incentive: the more newspapers depend financially on advertising, the more they favour the interests of advertisers over readers.
Advertising and a Democratic Press is an essential book for anyone interested in the structural impact of advertising on American newspapers in particular and the American media in generalFinancial Times Newspapers, Baker insists, operate mainly as businesses, secondarily as businesses, and occasionally--when they're sounding patriotic and devoted to the public interest--as businesses... The main problem ... is that advertising now accounts for some 65 percent of the average daily newspaper's revenue. In such a fix, he believes, advertisers replace readers and editors in determining editorial content. -- Carlin Romano The Philadelphia Inquirer Baker's central concern is the impact of the media's financial dependence on advertising on the substance and distribution of their nonadvertising content... The real contribution of Baker's work is ... the use of economic analyses to show how an apparent benefit of advertising-the subsidizing of the cost of information to the public-can lead, ironically, to a less free and democratic press. American Political Science Review
Baker, C. Edwin: - C. Edwin Baker is the Nicholas F. Gallicchio Professor of Law at the University of Pennsylvania Law School and has been on the faculty at Penn since 1981. He also taught at NYU, Chicago, Cornell, Texas, Oregon, and Toledo law schools and at Harvard's Kennedy School of Government, and he was a staff attorney for the ACLU. He is the author of three earlier books: Media, Markets, and Democracy (Cambridge University Press, 2002), which won the 2002 McGannon Communications Policy Research Award; Advertising and a Democratic Press (1994); and Human Liberty and Freedom of Speech (1989). He has written more than fifty academic articles about free speech, equality, property, law and economics, jurisprudence, and the mass media, in addition to occasional popular commentary.
| SKU | Unavailable |
| ISBN 13 | 9780691021164 |
| ISBN 10 | 0691021163 |
| Title | Advertising and a Democratic Press |
| Author | C Edwin Baker |
| Series | Princeton Legacy Library |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Princeton University Press |
| Year published | 1995-07-23 |
| Number of pages | 214 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |