The Advertising and Consumer Culture Reader by Joseph Turow

The Advertising and Consumer Culture Reader by Joseph Turow

The Advertising and Consumer Culture Reader assembles the most important writings on advertising and society. Arranged thematically, these 27 essays will provide readers with the some of the best-known and most provocative writings on the nature, process, and social implications of advertising and consumer culture for society.

"This collection..was designed with the student in mind."

-CHOICE

"Turow and McAllister have done a masterful job of collecting key works on advertising and consumer culture. A wonderful resource for a wide range of classes in media studies and beyond."

-Janet Wasko, University of Oregon

"The Advertising and Consumer Culture Reader offers a comprehensive assessment of the indelible impact that the marketing of consumer brands has on identity and interactivity in the modern age. The publication of this engaging and intellectually rigorous collection of essays could not arrive at a more appropriate time. With the strategies for monetizing—and mobilizing—global media audiences in the midst of thorough reformulation, this anthology will prove to be a valuable resource for anyone interested in charting how these accelerating trends are converging to transform our world."

-Christopher H. Smith, USC Annenberg School for Communication

Joseph Turow is Robert Lewis Shayon Professor of Communication at the University of Pennsylvania’s Annenberg School for Communication. He has authored eight books, edited five books, and written more than 100 articles on mass media industries. Most recently, he is author of the third edition of his textbook Media Today: An Introduction to Mass Communication and co-editor of the companion volume Key Readings in Media Today: Mass Communication in Contexts, both published by Routledge. Matthew P. McAllister is Associate Professor of Communications at Pennsylvania State University. He is author of The Commercialization of American Culture: New Advertising, Control and Democracy and co-editor of Comics and Ideology and Film and Comic Books.

SKU	Unavailable
ISBN 13	9780415963305
ISBN 10	0415963303
Title	The Advertising and Consumer Culture Reader
Author	Joseph Turow
Condition	Unavailable
Binding Type	Paperback
Publisher	Taylor & Francis Ltd
Year published	2009-04-30
Number of pages	444
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.