Advertising and Promotion by Chris Hackley
This textbook introduces the key concepts, methods and issues within advertising and promotion through first-hand examples gathered from leading international advertising agencies and brand campaigns.Lucid, insightful, an inspiration for even more creative communications and a treat for the mindA must read for all wanting to better understand advertising and promotion
-- Professor Leslie de Chernatony
Chris Hackley has been Professor of Marketing at Royal Holloway, University of London, since 2004, when he was appointed as the university’s first Chair in Marketing. His PhD from the Department of Marketing at Strathclyde University, Scotland, focused on the creative development process in top advertising agencies. He teaches, researches, writes and consults on topics in advertising, marketing, and consumer cultural policy. Rungpaka Amy Hackley is Senior Lecturer in Marketing at Birkbeck College, University of London. Prior to that she held Lecturer in Marketing appointments at Queen Mary, University of London, the University of Durham, and the University of Surrey. Dr Hackley has presented her research at international conferences in Asia, North America, Australasia, Europe and the UK, and her work has been published in journals such as the International Journal of Advertising, Journal of Business Research, Journal of Marketing Management, Marketing Theory, Asian Journal of Business and Proceedings of the Association for Consumer Research, among others.
| SKU | Unavailable |
| ISBN 13 | 9781446280720 |
| ISBN 10 | 1446280721 |
| Title | Advertising and Promotion |
| Author | Chris Hackley |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Sage Publications Ltd |
| Year published | 2014-11-19 |
| Number of pages | 360 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |