The Advertising and Promotion Challenge
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The Advertising and Promotion Challenge by Leonard M Lodish
Vaguely Right or Precisely Wrong? Too many executives have no idea how effective their advertising and promotion efforts really are. This book examines a variety of ways such efforts can be tested.| SKU | Unavailable |
| ISBN 13 | 9780195037029 |
| ISBN 10 | 0195037022 |
| Title | The Advertising and Promotion Challenge |
| Author | Leonard M Lodish |
| Series | Wharton Executive Library |
| Condition | Unavailable |
| Publisher | Oxford University Press Inc |
| Year published | 1986-05-29 |
| Number of pages | 192 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |