Advertising and Promotion (Global Ed) by George Belch

Advertising and Promotion (Global Ed) by George Belch

To understand the role of advertising and promotion in today's business world, one must recognize how a firm can use all the promotional tools to communicate with its customers. This 10th edition, with its integrated marketing communications perspective, catapults the reader into the business practices of the 21st century.

Professor and chairman of the Marketing department at San Diego State University. He received a B.S. in Marketing from Penn State University, an M.S. in Marketing from the University of Colorado and a Ph.D. in Marketing from the University of California, Los Angeles. He has published numerous articles in prominent journals Professor of Marketing at San Diego State University. He received his B.S. degree in Marketing from Penn State University, his M.B.A. from Drexel University, and his Ph.D. in Consumer Behavior from the University of Pittsburgh. He has published articles on advertising and marketing in a variety of journals and serves on the editorial board of the Journal of Advertising. He also consults for a number of companies in the areas of advertising, marketing strategy, and amrketing research.

SKU	Unavailable
ISBN 13	9789814575119
ISBN 10	9814575119
Title	Advertising and Promotion (Global Ed)
Author	George Belch
Condition	Unavailable
Binding Type	Paperback
Publisher	McGraw-Hill Education (Asia)
Year published	2014-10-16
Number of pages	800
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.