Advertising and the Mind of the Consumer by Max Sutherland

Advertising and the Mind of the Consumer by Max Sutherland

Just how does advertising work? Advertising and the Mind of the Consumer takes the reader into the mind of the consumer, explaining how and why advertising messages do or do not work. The authors aim to unravel the mysteries that surround the art of advertising by sharing their own commercial insights.

Max Sutherland is former Chairman of MarketMind Technologies and Adjunct Professor of Marketing at Swinburne and Monash Universities, Australia.

Alice K Sylvester is a veteran American ad agency researcher who is currently Vice-President, Account Planning Director, Foote, Cone & Belding in Chicago.

SKU	Unavailable
ISBN 13	9780749429775
ISBN 10	0749429771
Title	Advertising and the Mind of the Consumer
Author	Max Sutherland
Condition	Unavailable
Binding Type	Paperback
Publisher	Kogan Page Ltd
Year published	2000-08-01
Number of pages	320
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.