Advertising by Julian Petley
Every day, we are exposed to a huge range of commercial messages, which we call advertisements. This book looks at why and how such advertisements are made and at the people involved in making them. It examines the way in which a campaign is planned and executed, and discusses the impact that the advertising industry has on the world around us. Media Milestones provide a historical background and Job Profiles offer readers an insight into the people behind the scenes.
The author, Julian Petley, teaches media and communication studies at Brunel University. He is Chair of the Campaign for Press and Broadcasting Freedom, and a member of the editorial boards of the British Journalism Review and the Journal of Popular British Cinema. The consultant, Peter Russell, spent twenty years working in major advertising agencies, such as J Walter Thompson, Saatchi & Saatchi and Bartle Bogle Hegarty. During that time he was an account manager, an account director, a copywriter and a creative director.
| SKU | Unavailable |
| ISBN 13 | 9780750240505 |
| ISBN 10 | 0750240504 |
| Title | Advertising |
| Author | Julian Petley |
| Series | Mediawise S |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Hachette Children's Group |
| Year published | 2002-06-13 |
| Number of pages | 64 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |