Advertising by Ray Wright

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Advertising by Ray Wright

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Summary

This text looks at the area of the marketing communications mix, using Financial Times case studies, discussion questions, and book and web references to take students through the planning process. It contains coverage of information technology and advertising, interactive advertising.

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Advertising by Ray Wright

A European advertising text, packed with practical examples, which will be ideal for all students of advertising. Advertising will be a core text for courses in advertising at 3/4th year level as well as CAM diploma and certificate students. In addition marketing communications will find it useful as supplementary reading.

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SKU Unavailable
ISBN 13 9780273632894
ISBN 10 0273632892
Title Advertising
Author Ray Wright
Condition Unavailable
Binding Type Paperback
Publisher Pearson Education Limited
Year published 1999-08-10
Number of pages 336
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

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