Advertising by Roderick White
Provides a straightforward but detailed introduction to advertising. This edition includes new coverage of overall campaign planning, extensive coverage of the radical and recent changes in the media scene, and incorporation of new thinking in advertising strategy.| SKU | Unavailable |
| ISBN 13 | 9780077077648 |
| ISBN 10 | 0077077644 |
| Title | Advertising |
| Author | Roderick White |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | McGraw-Hill Education - Europe |
| Year published | 1993-07-01 |
| Number of pages | 272 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |