Advertising Campaign Planning by Jim Avery

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Advertising Campaign Planning by Jim Avery

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Advertising Campaign Planning by Jim Avery

This book is designed for student ad agencies and college campaign teams for the AAF/NSAC College World Series of Advertising. The basis of the book is a powerful interlocking marketing plan, based on the P&G/WRG (Wells Rich Greene) system. Best practices are presented in a clear and easy to follow sequence.

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SKU Unavailable
ISBN 13 9781887229418
ISBN 10 1887229418
Title Advertising Campaign Planning
Author Jim Avery
Condition Unavailable
Binding Type Paperback
Publisher Taylor & Francis Inc
Year published 2010-07-08
Number of pages 328
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

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