Advertising Concept Book by Pete Barry

Advertising Concept Book by Pete Barry

In creative advertising, no amount of glossy presentation will improve a bad idea. That's why this book is dedicated to the first and most important lesson: concept.

Structured to provide both a complete course on advertising and a quick reference on specific industry topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition has been updated to include expanded chapters on interactive advertising and integrative advertising, a new chapter on branded social media, and fifty specially drawn new roughs of key campaigns.

Pete Barry outlines simple but fundamental rules about how to push an ad to turn it into something exceptional, while exercises throughout help readers assess their own work and that of others. Fifty years' worth of international, award-winning ad campaigns--in the form of over 450 roughs specially produced by the author, fifty of which are new to this edition--also reinforce the book's core lesson: that a great idea will last forever.

Barry, Pete: - Pete Barry began his career as an art director in London. He works as a copywriter in New York and teaches Advertising Design at Syracuse University. His most recent awards include a Gold Clio and an AIGA, and he was winner of the Pentagon Memorial Competition.

SKU	Unavailable
ISBN 13	9780500290316
ISBN 10	0500290318
Title	Advertising Concept Book
Author	Pete Barry
Condition	Unavailable
Binding Type	Paperback
Publisher	Thames & Hudson Ltd
Year published	2019-12-01
Number of pages	296
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.