Advertising Creative by Tom Altstiel
Written in an accessible style, Advertising Creative gets right to the point of advertising by stressing key principles, illustrating them, and then providing practical information students and working professionals can use.
Alstiel and Grow's book provides golden nuggets of information that will help equip students in developing sound strategy and deploying solid tactics-- Ginger Rosenkrans 20090708 Strongly illustrative of concepts; easy to understand. A very practical approach. -- Richard Baxter 20100317 This text allows marketing students who are "creative" to be creative. -- Keith Starcher 20100317 The book contains good instructional materials with examples. A good step-by-step book. -- Alexander Muk 20101104
Tom Altstiel (M.A., University of Illinois at Urbana-Champaign) is owner/partner of Prom Krog Altstiel, Inc., an integrated marketing communications service provider (responsible for creative strategy and tactics, including copywriting, video and broadcast production, Web development, interactive programs, client service and new business development). In addition, since 1999, Altstiel has taught part-time at Marquette University, including such courses as Copywriting, Advanced Copywriting, and Campaigns (with emphasis on AAF competition). He has won more than 185 local, regional and national creative awards and serves on several judging panels for national award competitions. In 2003, Altstiel received the Dean's Award for Outstanding Part Time Faculty for the College of Communication at Marquette University. Jean Grow (Ph.D., University of Wisconsin-Madison; M.A., University of Wisconsin-Stevens Point; B.F.A., The School of the Art Institute of Chicago) is an Associate Professor of Advertising at Marquette University. Grow has received a number of teaching awards including third place in AEJMC's 2002 Promising Professors Competition. She has worked with such clients as Coca-Cola, USA, Kellogg USA, and Kimberly-Clark. She is former Director of Marketing for Apple Studios and heads her own advertising consulting finn, Grow Creative Resources. Her articles have appeared in the following journals: Women's Studies in Communication; Qualitative Health Research; Journal of Consumer Marketing; Journal of Business Ethics; Journal of Communication Inquiry; and Journal of Advertising Education.
| SKU | Unavailable |
| ISBN 13 | 9781412974912 |
| ISBN 10 | 1412974917 |
| Title | Advertising Creative |
| Author | Tom Altstiel |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | SAGE Publications Inc |
| Year published | 2009-10-13 |
| Number of pages | 368 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |