Advertising for People Who Don't Like Advertising by Kesselskramer

Advertising for People Who Don't Like Advertising by Kesselskramer

This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company's name is KesselsKramer.

This book describes how to make something you like out of something you don't. As well as drawing on its own experiences, KesselsKramer listens and learns from those who doubt the advertising industry. Stefan Sagmeister explains how quitting work makes you better at working; Hans Aarsman discusses authenticity in image-making; and Alex Bogusky looks at ways to help capitalism grow up.

Advertising for People Who Don't Like Advertising is partly a creative handbook and partly an attempt to make the world a very slightly better place. It's intended for anyone who has ever hated a web banner or zapped an ad break.

KesselsKramer is an international communications agency based in Amsterdam, The Netherlands. It has been responsible for creating a range of very diverse work in a variety of media. Campaigns include highly creative work for Nike, Audi, Levi's, J&B, the Hans Brinker Budget Hotel, Diesel and Unilever. As well as advertising, KesselsKramer develops projects for its own imprint, KesselsKramer Publishing, and in 2008 set up London's KK Outlet which combines a communications agency, gallery space and shop.

SKU	Unavailable
ISBN 13	9781856698252
ISBN 10	1856698254
Title	Advertising for People Who Don't Like Advertising
Author	Kesselskramer
Condition	Unavailable
Binding Type	Hardback
Publisher	Laurence King Publishing
Year published	2012-05-04
Number of pages	240
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.