Advertising, Gender and Society by Magdalena Zawisza-Riley

Advertising, Gender and Society by Magdalena Zawisza-Riley

Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal of gender in advertising. It reports empirical data, discusses the social implications of gendered advertising and comments on the relevant 2019 ASA rules.

Dr Magdalena Zawisza-Riley is an academic and consultant, with the position of Reader at Anglia Ruskin University, UK. She publishes in leading journals in gender, social and consumer psychology, is a holder of prestigious grants, and a co-editor of the Routledge International Handbook of Consumer Psychology. Her work has attracted media attention and informed Advertising Standards Authority reports.

SKU	Unavailable
ISBN 13	9781138501379
ISBN 10	1138501379
Title	Advertising, Gender and Society
Author	Magdalena Zawisza-Riley
Condition	Unavailable
Binding Type	Paperback
Publisher	Taylor & Francis Ltd
Year published	2019-07-04
Number of pages	212
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.